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The 2020 Programme


Retail Customer Marketing Programme 15th July

12:00 Webinar login and housekeeping
Moderator's introduction and opening comments
12:05 - 12:45

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Webinar No 1: Business continuity for retailers - loyalty and engagement online

How can retail brands ensure business continuity by seizing the opportunity of customer loyalty and engagement online? Retailers who can optimise their online presence benefit from an improved customer experience and drive additional revenue. During this webinar, our speakers will discuss the following:

  • Having a 360-degree view of the customer journey from online searches, to store visits and stores' experience feedback
  • Reviewing the ways to ensure the overall brand, and individual locations can rank higher in local search and be found easier online
  • Tapping into unstructured data customers are leaving online in conjunction with survey results to improve in-store experience
  • Using AI and machine learning to discover operational insights and increase revenue

Phil Capper, Enterprise Sales Manager, Reputation

Brie Read, Founder, Snag Tights

Rebecca Saunders, Founder & CEO, Seekology

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15:00 - 15:45

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Webinar No 2: Personalising the customer experience - today's buyers want personalised interaction

Companies that are organising the CX around journeys are delighting their customers, increasing loyalty and growing revenue. This webinar will help retailers deliver the right, tailored message, to the right group of people, at the right time.

  • Creating super-audiences via personalisation - better communication¬† with your customers
  • Personalise the shopping experience - understand what motivates and compels consumers to embrace your brand
  • Build a connected cross-channel experience - seamlessly engage through the full buying journey
  • Recognise the impact of each channel - deliver personalisation uniquely based on consumers' paths
  • Enable self-personalisation - allow consumers to shape their own experiences
  • Maximise the role and impact of mobile technologies - leverage best practices while customizing mobile for your own brand

David Rosen, Technology & Customer Leader, TIBCO

Josh Ashby, Chief Commercial Officer, UK Flooring Direct

Shalom Lloyd, Founder & Managing Director, Naturally Tribal Skincare

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16th July

10:00 Webinar login and housekeeping
Moderator's introduction and opening comments
10:00 - 10:45

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Webinar No 3: The value of customer insight - understanding the customer-centric retail universe

The COVID-19 crisis has led to dramatic shifts in consumer behaviour. Retailers will have to work hard to meet ever-evolving CX requirements in order to win and remain relevant. This webinar will reveal how those winners generate insights from new customers and construct targeted retention plans.

  • How can insight successfully drive improvements in CX?
  • How the changing behaviour of our customers is forcing organisations to transform their engagement strategies
  • Making the brand experience meaningful and the exchange valuable
  • Using strategic partnerships to engage customers
  • How can retail improve their digital CX in terms of customer care?
  • Informing customers in a compelling and insightful way
  • Predicting customers' behaviour - maximise your marketing opportunities

Geoff Bull, Marketing Director, Wiggle

Filip Janczak, Marketing Manager, Bluebella

Ryan Skinner, Principal Analyst, Forrester

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12:00 - 12:45

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Webinar No 4: Spotlight on how to use customer data to drive engagement

Before the pandemic, digital leaders were using data to optimise CX. With the rise of digital in recent months, companies will have more dynamic data at their fingertips; this session will discuss how you can use this data to extract immediate insights.

  • Using data to put the customer at the centre of everything you do
  • How should brands best use data across all channels?
  • Discovering the power of data-driven email campaigns
  • Make the most out of your rich customer data
  • The key differences between data sources, and which will work best for you
  • What data is available at each stage of the customer journey?
Andy Stockwell, Chief Commercial Officer, RedEye
Hilary James, Brand & Marketing Director, Forever Unique
Emily Laws, Senior Marketing Manager, Lucky Saint
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Venue & Contact


VENUE
Online Meeting

EVENT DATE
15 July 2020

START TIME
12:00

CONTACT
For retail speaker opportunities:

Claire Knott
E: Claire.Knott@theretailbulletin.com
T: 01276 489626

For sponsorship and non retailer speaker opportunities:

Karen Howard
T: 01276 489626 M:07725414385
E: karen.howard@theretailbulletin.com

Meet Our 2020 Partners


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