Superdrug celebrates National Beauty Bin Day with Beauty Banks and celebrity friends
Superdrug is celebrating National Beauty Bin Day as it reaches the milestone of five years since the first Beauty Bank bin was installed in its stores.
The bins enable shoppers to donate gifts and hygiene products for distribution to charities that help people living in hygiene poverty.
The partnership has resulted in nearly 100 Beauty Bank bins being added to Superdrug stores across the UK. So far, thousands of products have been donated through 600 registered charities.
To celebrate the milestone, Superdrug and Beauty Banks have teamed up with a host of celebrities, influencers and beauty experts, including presenter and Radio 6 DJ Lauren Laverne and author Caitlin Moran, to drive donations and raise awareness of hygiene poverty.
Simon Comins, chief commercial officer at Superdrug, said, “Having worked with Beauty Banks for over five years now, we see first-hand just how valuable the work they do is. We’re proud to be offering our continued support to the charity, in order to help those who need it.
“We’d love to encourage anyone that feels able to, to donate by dropping off products in any one of our Beauty Bank donation points to support their local communities.”
Beauty Banks reported an 80% increase in demand for services last year due to the rising cost of living. The products most needed by people living in hygiene poverty include toothpaste and toothbrushes, genderless shower gels and soaps, moisturisers, hairbrushes and hair products, shaving gel, sanitary products and nappies.
Beauty Banks co-founder Jo Jones said: “Superdrug has been an incredible partner to Beauty Banks since we launched five years ago. They remain as passionate and committed today to our cause and our mission to support individuals and families in the UK who can’t afford the hygiene basics.
“National Bin Day is another example of how thoughtful and active Superdrug are as partners – we can’t wait to get those bins filled up and support people in communities living in hygiene poverty across the UK.”
Millie Kendall, chief executive of the British Beauty Council, added: “The British Beauty Council is delighted to call Superdrug a Patron, and Beauty Banks a charity affiliate as we collectively work towards ensuring that everyone has access to products that boost their wellbeing, confidence, and dignity.”
