Superdrug and Beauty Banks launch ‘The Beauty Gift Appeal’ for Christmas
Superdrug has teamed up with long-term charity partner Beauty Banks to launch The Beauty Gift Appeal.
The campaign aims to encourage shoppers who can to donate any unwanted beauty and hygiene gifts to people in need this Christmas.
Beauty Banks have seen an unprecedented increase in the need for donations throughout 2022, with usage up between 60% and 80% compared to previous years. The charity says thousands of families have been forced to access a charity service for the first time this year due to the rising cost of living.
This December, Superdrug and Beauty Banks have partnered to enable shoppers to donate gifts and hygiene products to The Beauty Gift Appeal in over 100 Superdrug stores across the UK. The products most needed include; genderless shower gels and soaps, moisturisers, hairbrushes and hair products, male-grooming items such as shaving gel, sanitary products and nappies. The charity would also like to see donations of Christmas gifts such as bath and grooming sets.
Superdrug customers will be able to drop off items at a ‘Beauty Spot’ donation point in their local Superdrug store.
Sali Hughes (pictured right), Beauty Banks co-founder, said: “We all know that the current cost of living crisis has hit people really hard. Whilst hygiene essentials are urgently in need, we also know that many people will forego Christmas gifts this year in order to afford the basics and that’s why we are asking those who can afford to this Christmas, to donate to The Beauty Gift Appeal.”
According to a recent Superdrug survey, 84% of people said that the current cost of living has altered how they feel about Christmas this year with many consciously changing their shopping habits in order to spend less.
Simon Comins, chief commercial officer at Superdrug, said: “We are proud to support Beauty Banks and partner with them on The Beauty Gift Appeal campaign. Superdrug will be donating £5,000 worth of beauty, personal care and Christmas gifting products to banks across the country and will continue to support our customers and those that need it at this time.
“We have been working with Beauty Banks for over five years and have seen first-hand how invaluable the work that the charity does is, especially in these challenging times. We know that times are tough, but would encourage anyone that feels able to, to donate by dropping gifts and hygiene products in any of our 100+ collection points and help us to support those in need this Christmas.”
Jo Jones (pictured left), Beauty Banks co-founder, added: “We rely on the generosity of individuals and companies like Superdrug to enable us to do what we do. It’s thanks to them we can support people in need this Christmas, and thereafter to ensure no-one has to suffer the indignity of being unclean.
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