Superdrug launches new campaign and pledges to donate 5,000 hygiene products to Beauty Banks
Superdrug has launched a ‘Back to School Give Back’ campaign to raise awareness of its ongoing partnership with charity Beauty Banks.
The health and beauty retailer also hopes that it will encourage people to donate at Superdrug donation points as it looks to support families struggling with hygiene poverty.
Superdrug said Beauty Banks has already seen a 90% increase in demand for the first half of the year. In addition, it is expecting the demand for hygiene donations to rise by 80% in September as families struggle with the cost of preparing to send their children back to school.
With this in mind, Superdrug has pledged to donate 5,000 hygiene products to Beauty Banks to help it support the families most in need at this time of year.
Jo Jones, co-founder of Beauty Banks, said: “In recent years, the demand for donations has steadily increased, particularly during the back-to-school season. Families face the burden of redirecting funds towards their children’s education-related expenses, leaving them in need of additional support for essential items. The generous donations from Superdrug will significantly aid the families we assist, alleviating the difficult choice between school supplies and basic hygiene essentials.”
Jamie Archer, own brand director at Superdrug, added: “We want to support families and communities as much as we can and understand that with the current cost of living the number of people living in hygiene poverty is increasing. We hope our donation of 5,000 products can help those that require the support at this time and we urge anyone that can to continue to donate hygiene products to Beauty Banks at any of our 100 in-store donation points.”
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