Olaplex hires Amanda Baldwin as chief executive
Olaplex has named Amanda Baldwin as its new chief executive.
She will take up her position in early 2024 when she will also join the company’s board.
Baldwin recently served as chief executive of skincare brand Supergoop, Prior to that, she was senior vice president at L Catterton, a global consumer-focused investment fund, where she collaborated with management teams across the portfolio with a particular focus on the beauty sector.
Her experience has also included a stint leading the omnichannel marketing strategy of Dior Beauty at LVMH and several positions at Clinique, part of The Estée Lauder Companies.
JP Bilbrey, Olaplex executive chair, said: “Amanda is a leader in growing prestige beauty brands and we are delighted to welcome her as chief executive of Olaplex. She is an effective and creative brand builder who deeply understands consumer insights and analytics.
“Her valuable mix of strengths across marketing, product development and execution make her the ideal person to position Olaplex for long-term success.”
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