Beautycounter hires chief executive
Clean beauty brand Beautycounter has appointed Marc Rey as its chief executive.
Due to take up his role on 1 February, he will focus on increasing brand awareness and bolstering the company’s integrated omnichannel business model.
Meanwhile, Beautycounter’s founder, Gregg Renfrew, will serve as the company’s executive chair and chief brand officer.
Rey previously worked as chief executive and global chief growth officer of Shiseido Americas. He successfully led a portfolio of global brands, including NARS, Bare Minerals, Drunk Elephant, and Laura Mercier, with a particular emphasis on the digital and tech development. Prior to that, he was senior vice president of Coty North America, and president of IDC at L’Oréal USA.
Renfrew said: “As the founder of Beautycounter, my focus is on the future of our company to ensure we continue to lead our industry toward a better place. Marc is aligned with my ambitious vision for Beautycounter and our continued role in defining the industry’s evolution. His track record of scaling and optimising businesses, proven ability to develop talented teams, and commitment to changing beauty for the better make him a natural fit as we continue to pursue long-term growth and expansion.”
Meanwhile, Renfrew will work on areas such as community engagement and empowerment, brand innovation and awareness, and social mission and advocacy.
Founded in 2011, Beautycounter was valued at $1 billion when Carlyle acquired a majority stake in the business last year.
