JD Williams launches new campaign starring Amanda Holden and Davina McCall
JD Williams has unveiled the second TV advert featuring TV personalities Davina McCall and Amanda Holden since its brand relaunch in July.
The brand ambassadors have come together to star in the retailer’s autumn campaign which will run across TV, print, digital and PR.
Due to launch on 10 September, the advert features McCall and Holden wearing pieces from the autumn collections, with each dressed to reflect their respective personalities.
The move is part of JD Williams’ ongoing work to target the ‘grown’ woman market using the tagline ‘fashion, home and the rest’ .
Kenyatte Nelson, chief brand officer at JD Williams, said: “We’re thrilled to reveal the second instalment of our campaign that exists to celebrate grown women. We had a fabulous reaction to the first campaign release with Amanda and Davina and are proud to be able to showcase the latest advertising campaign release.
“The September collections, from fashion, home and the rest have some fantastic, trend led offerings for grown women to discover and who better to showcase them than Amanda and Davina who are back together again in the latest campaign.”
JD Williams offers clothing in sizes 10 to 32 as well as accessories, homeware, electrics and beauty items.
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