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Forever 21 hires Winnie Park as chief executive

Forever 21 has named Winnie Park as its new chief executive with the appointment effective immediately. Park has joined the fashion retailer from Paper Source, where… View Article

FASHION

Forever 21 hires Winnie Park as chief executive

Forever 21 has named Winnie Park as its new chief executive with the appointment effective immediately.

Park has joined the fashion retailer from Paper Source, where she has served as chief executive  for the past six years. During that time, she  was credited with transforming the company from a bricks-and-mortar retailer to a lifestyle brand with a digital platform spanning social, digital content, online subscriptions, and affiliate partnerships. She also led the successful sale of the brand to an affiliate of Barnes & Noble.

In her new role, she will report directly to Marc Miller, chief executive of SPARC.

Miller said: “We are thrilled to have Winnie join the Forever 21 team. She is an inspirational leader and team builder who brings deep omni-channel experience and a track record of successfully growing businesses with particular strengths in strategy, merchandising, marketing and branding. As CEO, Winnie will add fresh perspective and approaches in connecting with the Forever 21 customer which will help drive Forever 21 from its current $2billion sales level to new heights of success as a leading brand in SPARC’s Fashion and Lifestyle brand portfolio.”

Prior to Paper Source, Park held  executive roles in ecommerce, global marketing, and fashion merchandising. This included a nine-year stint at Hong Kong-based international luxury retail leader, DFS, a division of LVMH. At DFS, she was responsible for launching the company’s first global ecommerce site for fashion, beauty, watches, jewellery and spirits for customers across China, Korea, JapanSoutheast AsiaEurope, the Middle East and the US.

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