Lush reopens in Covent Garden, London
Lush, the renowned cruelty-free cosmetics brand, is making a return to Covent Garden, London, after a decade-long hiatus.
The new store, located at 12-14 Long Acre Road, WC2E 9LP, opened its doors yesterday, Friday November 3, 2023.
The store’s reopening commences as a festive pop-up, covering an initial retail space of 255 square meters. In Spring 2024, an expansion of an additional 176 square meters is planned to accommodate the introduction of Lush’s transformative Lush Spa.
Lush’s commitment to maintaining its legacy while embracing innovation is evident through its introduction of the Lush Bath Bot, a product aimed at enhancing the bathing and wellbeing experience. This unique device is available for pre-order.
Visitors on the opening day will have the chance to receive a complimentary Lush gift. Additionally, between 1 pm and 4 pm on November 3, visitors are invited to participate in crafting their own Lush product free of charge. The items created during this event, such as the Groovy Fairy Bath Bomb and Mr Pumpkin Face Mask, are typically handmade in Lush factories in Poole, Dorset.
Sophie Watson, Lush Covent Garden Shop Manager said: “Covent Garden never misses the opportunity to put on a show. The stage is set, and we cannot wait to welcome all our visitors for their moment in the spotlight. Join us on the 3rd of November for the Christmas season as a preview of what is to come in Spring 2024. You can expect memorable and meaningful shopping experiences filled with luxurious product demonstrations and guidance from our incredible team, who are ready to bring some of the theatre to your day.”
The new store promises to provide a unique retail experience, offering bespoke consultations and the opportunity for customers to create personalized holiday gifts. Lush will highlight its iconic invention from the 1980s, the bath bomb, and feature a section dedicated to ethical gifts and Knot Wraps.
Lush’s return to Covent Garden is particularly significant, given the historic market’s rich heritage. The store’s location in a listed building with entrances from both Long Acre and Floral Street adds to the unique shopping experience that Lush seeks to offer its customers.
Ellen Peters, Lush UK&I Property Director added: “We’re thrilled to be returning to the historic market and now vibrant retail hub of Covent Garden. In keeping with the market’s heritage when flowers, fruits, vegetables, roots and herbs would have been sold, we’ll bring our local, handmade, products made from fresh ingredients. Our new store, set in a fantastic listed building with entrances from both Long Acre and Floral Street, will give our customers the unique shopping experience that they want and deserve.
We’re excited to accommodate our Lush Spa concept within this space and look forward to providing an oasis of calm within central London where our customers can slow down to speed up. Our thanks to Picton, the Landlord, who we are grateful to have entered into partnership with, as well as all agents and solicitors involved in the process.”
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