Lush Company Profile
Lush is a British cosmetics retailer founded in 1995. The brand sells all kinds of health and body products, from showers gels and shampoos to bath bombs.
The company was founded by trichologist Mark Constantine and his wife Mo who still own the company with around 60% of the shares.
In 2016, Lush produced 41 million products, with 13.3 million of these being bath bombs. To create these products, Lush does not buy from any companies that carry out, fund or commission any form of animal testing. The organisation also claims to use only vegetarian recipes, 85% of which are also vegan. Prior to Lush’s founding, all the co-founders were very interested in plant-based colourants, particularly Henna.
Lush has no target demographic and aims to make stores welcoming for all. It does not advertise and is not on social media, which is very different to most other brands in the sector. It removed all its social media pages citing bad mental health and body image impacts. With its no advertising policy, it relies heavily on user-generated content as a way to grow its customer base. Employees are also encouraged to engage in ‘random acts of kindness’, where they are allowed to give away products for free.
Lush Products and Services
- Creams and Moisturisers
- Soaps, Shampoos, Shower Gels
- Scrubs and face masks
- Bath bombs
Lush is privately owned with a small number of shares available on an invitation only basis.
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