L’Oréal Groupe and Sainsbury’s bring AI-driven skincare advice to the grocery category
L’Oréal Groupe brands have partnered with Sainsbury’s to launch in-store skincare consultations in over 100 stores across the UK.
Expert skincare and personalised recommendations will be offered in Sainsbury’s grocery category for the first time with the use of L’Oréal’s AI-driven skincare technology from ModiFace to scan customer’s faces.
Sophie Hogg, director of category – health and beauty at Sainsbury’s, said: “Our beauty experts play an important role in supporting customers shopping our beauty ranges in our stores and this fantastic technology will mean they can provide an even more tailored and personal service. The combination of face-to-face interaction and technology really sets us apart from others and gives customers another compelling reason to stop by the beauty aisle when doing their grocery shop.”
Garnier and L’Oréal Paris have trained Sainsbury’s beauty experts on L’Oréal Paris’ Skin Genius and Garnier’s Skin Coach tools which have been built using the ModiFace technology. The tool harnesses 20 years of research and a database of more than 15,000 faces to deliver personalised routines based on an individual user’s skin type and needs.
Lex Bradshaw-Zanger, chief marketing and digital officer at L’Oréal UK and Ireland, said: “More than ever, we know that our consumers want to be sure they are making the right choices when spending their money, and the increased interest in their skin health and skincare needs is no exception.
“L’Oréal Groupe’s acquisition of ModiFace in 2018 is a key enabler for our beauty tech and innovation, allowing us to develop services that help create the future of beauty, which means customers can shop for tailored skincare in the supermarket aisles for the first time.”
