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Asda launches new money-saving advice hub

Asda has launched an online money-saving advice hub to help parents cover children’s holiday costs. The supermarket’s Essential Living Hub aims to be a one-stop website… View Article

FOOD & DRINK

Asda launches new money-saving advice hub

Asda has launched an online money-saving advice hub to help parents cover children’s holiday costs.

The supermarket’s Essential Living Hub aims to be a one-stop website where customers can access a range of hints, tips and hacks, which go beyond the weekly food shop. These include advice on how to save energy, budget better, buy and cook smarter, and entertain children for free.

The move follows new research from Asda which found that more than three-quarters of parents admitted they would have to cut back on holiday activities such as day trips, cinema visits and eating out this summer due to budget constraints.

The latest Asda Income Tracker shows that 20% of UK households now have negative disposable income because their take home pay no longer covers spending on essentials such as groceries, energy bills, transport costs, mortgage or rent.

Sam Dickson, Asda’s acting chief customer officer, said: “We know things are tough for many families as our latest Asda Income Tracker shows the average household is a record £175 per month worse off compared with this time last year. This makes it harder to find the money to go on holiday or keep the kids entertained while they are off school.

“We know that despite the budget pressures – parents and carers want to do the best for their kids, which is why we’ve launched the Essential Living Hub to help them through the holidays. And with our Just Essentials range offering over 300 products at the lowest possible prices, we’re here to help them make their budgets stretch further so they will have more to spend on doing the things they love.”

The supermarket has also recently announced that children aged 16 and under can eat for £1 in Asda Cafes until the end of the year.

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