Gymshark encourage men to open up
Today, a team of Gymshark employees will run 100 miles to raise awareness, money and hope.
Athleisure and fitness brand Gymshark are hoping to elevate the conversation around mental health. The initiative is part of the Movember movement for ‘all the dads, brothers, sons and mates’.
Since 2003, Movember has funded more than 1,250 men’s health projects around the world, challenging the status quo, shaking up men’s health research and transforming the way health services reach and support men.
Ashley Wilson, Head of Creative Studio at Gymshark spoke to The Retail Bulletin: “Every 100 minutes, 100 men succumb to a weight they can’t bear alone. Every 100 minutes, 100 men are lost to suicide. Every 100 minutes, 100 families say goodbye to a son, a father, a brother. We couldn’t stand by and watch. So, a group of Gymshark brothers are running over 100 miles in 20lb vests from GSHQ in Solihull to our new store on Regent Street.
That’s one mile for every brother lost. We want to raise awareness; to raise money; to raise hope. To show that in life and in conditioning, it’s about always taking the next step.”
More information about the teams journey and a donation page can be found here.
