Childs Farm makes two senior hires
Children’s skincare brand Childs Farm has made two senior hires as it looks to grow the business both in the UK and internationally.
The company has appointed Will Bowler as its chief executive and Peter Brooks as commercial director.
Bowler was an early employee at Innocent Drinks where he worked on commercial strategy. He then went on to launch Popchips in the UK and more recently has been advising a number of start-ups as a consultant and non-executive director.
In his new position, he will be building a long-term business strategy for Childs Farm whilst also ensuring that it retains its strong DNA and focus on sustainability.
Meanwhile, Brooks previously spent six years working as Europe general manager for Ecover + and Method, which are part of SC Johnson’s household portfolio. Prior to that, he was the commercial leader for Pringles in the UK and has also held numerous commercial and strategy roles at Procter & Gamble.
Joanna Jensen, founder and chairman of Childs Farm, said: “All of us at Childs Farm are thrilled to have Will and Pete join us. Their many years of expertise with category-leading consumer brands will be vital as we take Childs Farm and our new adult brand Farmologie to their next level of growth. I’m really looking forward to getting stuck in with the team over the coming months to accelerate and scale the business for further success.”