THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Childs Farm snapped up by PZ Cuzzons

Child skincare brand Childs Farm has been acquired by soap giant PZ Cussons. The deal has seen Joanna Jensen, the founder of the fast-growing brand, invest… View Article

HEALTH & BEAUTY

Childs Farm snapped up by PZ Cuzzons

Child skincare brand Childs Farm has been acquired by soap giant PZ Cussons.

The deal has seen Joanna Jensen, the founder of the fast-growing brand, invest into the PZ Cussons subsidiary which completed the deal. PZ Cussons now owns a 92 per cent stake in the business, valued at £36.8m.

The firms said PZ Cussons will take full ownership of the brand by the end of May 2025.

Jonathan Myers, chief executive officer of PZ Cussons, said: “As we transition from turnaround to transformation, we are delighted to take this important step to accelerate growth in our core categories and priority markets.

“Over the past decade, Joanna and her talented team have built a category-leading brand, loved by millions of parents seeking the very highest quality products for their children.

“Childs Farm is a clear leader in sustainability, demonstrating that we share a strong ethos, as PZ Cussons journeys towards our own B Corp ambition.”

Childs Farm products can be found in over 7500 retail stores in the UK including Boots, Tesco, Sainsbury’s, Morrisons, Asda, Superdrug, Co-op, Waitrose, Booths, Lloyds Pharmacies, Costco, Next, and many more, with digital distribution on Amazon, Ocado, Feel Unique and of course here on our own website.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >