Virgin Experience Days makes two new senior hires to accelerate US growth
Virgin Experience Days has made two new two senior hires to accelerate the growth of its business in the US.
Carrie Keplinger has been appointed as chief commercial officer and Matt Luber as VP marketing at Virgin Experience Gifts.
Keplinger previously worked with Go City where she was chief operating officer before taking up the role of EVP strategy.
In her new position, she will be responsible for expanding Virgin Experience Gifts’ current product offering of more than 5,000 experiences and building the commercial footprint of Virgin Experience Gifts in the US.
Meanwhile Luber has joined Virgin Experience Gifts from business and technology consultancy Slalom where he delivered the digital marketing strategy. Prior to that, he was employee number seven and the first marketing hire at sneaker, streetwear and collectibles marketplace StockX. Whilst there, he helped grow the team globally from 12 employees to almost 1,200.
At Virgin Experience Gifts, he will be responsible for driving increased brand investment in the US.
In its first year of ownership of Cloud 9 Living, which has since been rebranded as Virgin Experience Gifts, Virgin Experience Days nearly doubled the revenues of the business. The two newly created roles will build on this success as the company consolidates its market leading position in the region.
Richard Hurd-Wood, chief executive at Virgin Experience Days, said: “As we continue to build the brand in the US market, the combined impact of expanding the breadth of the experiences we offer, while increasing brand investment, will drive the flywheel for growth. We are delighted to welcome Carrie and Matt to the business and look forward to the pivotal role they will play in helping achieve our ambitions.”
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