Boots to bring customers ‘most affordable Christmas ever’
Boots has pledged to bring customers the “most affordable Christmas ever” after new research revealed that two thirds of shoppers are looking to cut the cost of buying presents.
To help customers to save money during the cost-of-living crisis, Boots has introduced an extensive programme of deals and its widest range of gifts for every budget. Over 50% of its gifting range is priced at £10 or under and over 70% at £15 or under.
Boots has also added 26 new brands to its gifting range this year, including the likes of Giorgio Armani, Sol de Janeiro, Elemis, REN, Cai & Jo, Elixir and Sterling Goods. The range also includes treats for foodies by John Whaite, Tom Kerridge’s Shoreditch Kitchen and Philip Schofield.
James Hollinghead, general merchandising director at Boots, said: “We are delighted to have added some of the biggest and best brands to our line-up for Christmas this year, creating an unmissable range that we know our customers will love.
“We’re also aware that many customers will be looking to shop smarter this Christmas and will be seeking out brands that offer amazing quality at lower prices. This Christmas will be our most affordable ever at Boots, with extensive promotions including our biggest ever Black Friday, as well as gifts priced from as little as £2.50, perfect for stocking fillers”.
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