Boots to launch on TikTok Shop with No7 Beauty range
Boots is to debut on TikTok Shop as it looks to give customers more ways to shop its beauty ranges online.
Launching on 28 September as a pilot, Boots’ TikTok ‘Shopfront’ will offer a selection of No7 skincare and beauty products from ranges including No7 Pro Artist, Good Intent and Prime Forever.
Subscribe to TRBThe retailer will launch further Boots brands and products on the platform over the coming months.
The move also forms part of Boots’ plans to reach new and younger customers through emerging shopping channels and social platforms.
Paula Bobbett, chief digital and data officer at Boots, said: “Millions of people are already discovering beauty and skincare products through TikTok and the creators and communities that they trust.
“This launch gives us an exciting new way to be part of this dynamic experience and help more customers to discover new products and shop those they love in way that feels seamless and relevant to their lives.
“This is an important step in creating a more connected Boots shopping experience. It brings inspiration and purchase closer together, while giving customers the reassurance that they are buying directly from Boots, who they know and trust.”
The launch will be supported by a live shopping event featuring No7 products, where customers will be able to discover and shop products through the live sessions while benefiting from exclusive launch offers.
Emily Caine, head of beauty at TikTok Shop, said: “We’re delighted to welcome Boots to TikTok Shop. The arrival reflects how discovery commerce is changing the way millions of people find and shop the products they love right in their For You Feed.
“Beauty is one of TikTok Shop UK’s strongest and fastest-growing categories, and welcoming the UK’s most iconic high street beauty destination to our platform takes that to a new level.
“We can’t wait to see them embrace new formats like LIVE Shopping to build real-time connections and create entertaining shopping experiences for a whole new generation of customers.”
