Boots introduces new On The Go travel store format
Boots has introduced a new travel format store called Boots On The Go at Belfast International Airport.
The retailer said the transformed space has been designed to offer convenience for customers shopping for health, beauty and wellness products while travelling.
With its new distinctive look and feel, the shop stocks products ranging from skincare for in-flight hydration to last-minute travel toiletries and beauty essentials.
Subscribe to TRBThe store has also brought more than 15 beauty brands to the airport for the first time, including Sundae, Daise, Byoma, Medicube and Habi as well as Korean beauty brands Beauty of Joseon, Biodance and Anua.
Boots said the store features intuitive layouts and quick find zones to help customers shop more efficiently. It will also offer a click and collect service to enable them to shop the full Boots range online and pick up their items before or after they travel.
Boots is continuing to invest significantly in its store estate, with a focus on enhancing key travel locations.
Julie Murphy, vice president of London and travel division at Boots, said: “We’re proud to bring our first new Boots On The Go concept to Belfast International, designed specifically for customers on the move.
“From trending beauty brands to essential travel products, these stores offer a carefully curated range, making it easy and enjoyable for customers to browse and find everything they need before they fly.
“We know customers want great value when travelling, so we’re committed to offering a wide variety of deals and promotions, alongside competitive pricing in our stores, so passengers can shop with confidence while on the go.”
Dan Owens, chief executive, Belfast International Airport, said: “We’re thrilled to be the first to introduce the Boots on the go concept, bringing something new to our passengers at Belfast International.
Retail plays a key role in shaping the overall journey through the airport, and additions like this help us continue to evolve what we offer and ensure it aligns with what our passengers value.”
