Boohoo introduces own vegan beauty collection
Online fashion retailer Boohoo has launched its own vegan beauty brand.
Called Boohoo Beauty, the range of 50 products includes items for the eyes, lips, brows and face, as well as a collection of beauty tools and accessories such as a brush cleaner, light-up mirror and false lash applicator.
Prices range from £3 to to £25.
Lou Maddison, lead hair and makeup stylist at Boohoo, said: “As well as the range being 100% cruelty free and made with a vegan formula, all packaging used within this collection is recyclable. Products are boosted with ingredients such as hyarulonic acid, aloe, coconut and botanical extracts.”
The move follows news this week that Next has been working with a UK skincare development laboratory and manufacturer on a new beauty brand called Woah.