THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL EVENTS
Christmas Ads
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
H&M presents virtual all vegan collection in Animal Crossing

Following the successful launch of H&M Looop Island on the Nintendo game Animal Crossing: New Horizons, H&M has launched a virtual fashion collection that focuses on… View Article

FASHION

H&M presents virtual all vegan collection in Animal Crossing

Following the successful launch of H&M Looop Island on the Nintendo game Animal Crossing: New Horizons, H&M has launched a virtual fashion collection that focuses on the retailer’s vegan credentials.

The collection includes selected pieces of womenswear and menswear from H&M’s forthcoming Innovation ‘Co-Exist Story’, an animal-friendly fashion collection that is entirely PETA-approved.

The items have launched alongside an in-game update to Looop Island which has transformed it into a vegan-friendly destination for gamers.

Key pieces include a one-size-up puffer jacket, a neon-green furry chain-link scarf, an orange mini dress with cut-out details, a leather-look sleeveless blazer, and a slogan sweatshirt.

Pascal Brun, global sustainability manager at H&M, said: “At H&M, we are always pioneering new ways to engage our customers and fans with our ambitious sustainability initiatives. Hosting our first fashion show in Animal Crossing to showcase our vegan ‘Co-Exist Story’ collection is the logical next step to our Looop Island concept, which was conceived to encourage our customers to reuse, remake and recycle unwanted garments.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News