THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
People Matter
Property
Retail Business Strategy
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail HR Central
Digital Transformation Strategy 2023
Retail Marketplace Strategy
Retail HR 2023
THE Retail Conference 2023
Customer Engagement Strategy 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Huge demand from Aldi shoppers to buy Kevin the Carrot range

The website of supermarket giant Aldi was hit by more than 75,000 people rushing to buy the Kevin the Carrot range. Keen shoppers queued from 4am… View Article

FOOD & DRINK

Huge demand from Aldi shoppers to buy Kevin the Carrot range

The website of supermarket giant Aldi was hit by more than 75,000 people rushing to buy the Kevin the Carrot range.

Keen shoppers queued from 4am as the Christmas “favourite” went on sale today. It comes as Kevin the Carrot returned for his seventh year in the store’s new Christmas advert.

The budget-friendly supermarket launched their brand new Kevin and Family Carrot merchandise for 2022, however stock is expected to go very quickly. The collection includes plush toys as well as Christmas tree decorations and pyjamas.

More than 75,000 people were in an hour-long online queue as demand for the new merchandise rocketed.

Once through the queue shoppers had ten minutes to buy their items and checkout online.

An Aldi spokesperson said: “The demand for our Kevin the Carrot soft toys was extremely high and, as a result, customers were held in a queue to enter the website. This was to improve the customer experience on our website and we apologise for any inconvenience.”

 

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News