Majestic launches first digital loyalty app with free wine rewards
Majestic has unveiled its first digital loyalty scheme as part of its new smartphone app.
Customers who download the app and sign in or create a Majestic account receive 50 free points, the equivalent of spending £50. They can then earn one point for every £1 they spend.
Subscribe to TRBMembers can redeem their points exclusively through the app after reaching 100, 200, 400, 800 or 1,600 points. Points can be exchanged for free bottles of wine in Majestic stores.
Customers will have a choice of rewards at each tier, ranging from wines in Majestic’s Guv’nor family for 200 points, to premium options including E. Guigal Châteauneuf-du-Pape or Lanson ‘Le Black Creation’ Brut Champagne for 1,600 points.
Users can access their digital loyalty card directly through the app in the form of a unique barcode, which can also be added to their smartphone’s e-wallet and is scanned at checkout.
The app itself can also be used by customers to build product wishlists and save tasting notes and star ratings for wines, beers and spirits they have previously purchased. In addition, Majestic has made its Shop Local functionality available on the app to enable customers to search the stock available at their local Majestic store in real-time, for next-day delivery or click-and-collect.
The retailer said it is planning to develop the app further ahead of the Christmas trading period.
Elizabeth Newman, managing director of Majestic Retail, said: “We have an incredibly loyal, knowledgeable and highly engaged customer base at Majestic, and we are always looking for new ways to recognise and reward that support.
“Our first-ever digital loyalty scheme and new smartphone app will make it quicker, easier and more rewarding than ever for customers to discover and buy new wines at Majestic.
“By earning points on every order, whether you are shopping online, in-stores, or signed up to one of our subscriptions, we’re rewarding all of our customers, whenever and however they choose to shop with Majestic.
“And I can’t think of a better way to thank our customers than by exchanging their points for free bottles of wine, giving them another opportunity to enjoy an old favourite, or discover something new.”
