Victoria’s Secret & Co is piloting a new loyalty programme for Victoria’s Secret and PINK customers as part of its transformation strategy. The company will begin... View Article
Victoria’s Secret & Co has confirmed Amy Hauk will be stepping down from her role as CEO of Victoria’s Secret and Pink leaving Martin Waters at... View Article
Victoria’s Secret & Co has completed its acquisition of the Adore Me online lingerie retailer. In a statement, Victoria’s Secret said it will use Adore Me’s... View Article
Victoria’s Secret has announced that singer/songwriter Camila Cabello is to star in its first bilingual campaign which will promote its Bombshell fragrance. In a statement, Victoria’s... View Article
Victoria’s Secret has launched a new digital tween brand aimed at children between the ages of eight and 13. Called Happy Nation, the size-inclusive and gender-free... View Article
Victoria’s Secret has teamed up with lingerie manufacturer Regina Miracle on a joint venture relating to its existing business in China. Under the terms of the... View Article
Lingerie brand Victoria’s Secret has acquired a minority stake in Frankies Bikinis. Founded in 2012 by the then 17-year-old Francesca Aiello and her mother Mimi Aiello,... View Article
Victoria’s Secret is to invest $7 million in women-led businesses as it looks to provide female entrepreneurs with greater access to capital and growth opportunities. The... View Article
Lingerie brand Victoria’s Secret has launched a new collection of women’s underwear that focuses on all-day comfort as part of its rebranding activity. Called Love Cloud,... View Article
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