Primark to roll out home delivery in Great Britain
Primark is to launch home delivery in Great Britain to complement its store-led model.
The move follows the success of its Click & Collect service, which launched in 2022.
Primark owner Associated British Foods (ABF) said it now sees the opportunity for profitable growth through the home delivery channel in the country and has acquired an automated fulfilment facility in Sheffield.
Subscribe to TRBThe news came as ABF announced that Primark’s sales are expected to grow by around 1% in its fourth quarter, ending 12 September, although like-for-like sales will be broadly flat. While trading in the quarter started well, sales were then impacted by prolonged heatwaves, which meant customers put off buying autumn/winter clothing. ABF said trading improved when the weather cooled towards the end of the period.
In Europe, where Primark is being hit by weak consumer confidence, fourth quarter sales are expected to be down 1%, with like-for-like sales down around 4.3%. In contrast, sales are expected to grow by 11% in the US, where Primark has recently opened a store in Manhattan.
George Weston, chief executive of Associated British Foods, said: “Actions to strengthen Primark’s customer proposition have continued at pace. Our priority focus areas, the UK and womenswear, continued to outperform our other markets and categories.”
He added: “Primark has made significant progress in building its digital capabilities and will continue this through both growing Click & Collect and by offering home delivery in Great Britain in the future. There is now an opportunity for incremental and profitable growth through this channel.”
