TK Maxx to launch new brand campaign
TK Maxx is launching a new brand campaign that includes three TV ads.
Called Big Wins, Small Prices, it will run in the UK, Ireland, Germany, Poland, Austria and the Netherlands.
Directed by advertising director Fredrik Bond and shot in London, the TV ads depict shoppers basking in the winning feeling of their “big win purchases from TK Maxx”. The campaign will also include AV with print, digital, social, influence and PR.
The TV ads will air in the UK from 20 May.
Deborah Dolce, group brand & marketing director at TK Maxx, said: “We’ve known for years that our shoppers truly revel in the treasures they find at TK Maxx, both the actual purchases but also the sense of excitement and satisfaction they get when they take home their finds. After a year like no other, we want to celebrate that uplifting feeling and the extra bounce in your step that you get when you buy something incredible at a snip.”
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