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Studio launches in-app live stream shopping channel

Studio.co.uk is trialling an in-app live video stream shopping channel where customers can buy directly from live video as part of plans to enhance the digital… View Article

GENERAL MERCHANDISE

Studio launches in-app live stream shopping channel

Studio.co.uk is trialling an in-app live video stream shopping channel where customers can buy directly from live video as part of plans to enhance the digital experience.

Called Studio Live, the channel benefits from the flexibility of presenters being able to showcase products, answer questions and interact with consumers in real-time. Questions from shoppers are fed straight to the stream moderator who either posts the question to the stream or directly to the presenter. 

The feature is being introduced in time for Black Friday. 

Chris Chalmers, Studio customer and digital director. said: “We’re pleased that we’ve been able to launch Studio Live ahead of the biggest moment in the retail calendar, Black Friday. This innovative project has been in the works for a while and as a brand, we feel immensely proud to finally launch it.

“We are confident that our loyal customers, who already support our app enormously, will love our new feature that has never been seen via an app functionality in the retail space before.

“Our presenters all have expert product knowledge and will hugely contribute to the experience shoppers have with Studio. Studio Live encourages consumers to be even in more control, asking the questions that matter to them and making sure they are getting the product they want at a price they love.”

 The Studio app currently accounts for 30% of online sales at the business and has over 1.2 million users.

Interested in digital innovation? Then join us at our Digital Transformation Strategy webinar at 9am on 18 November. Register for your free place here

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