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Blue Vanilla to debut on Ideal World

Womenswear brand Blue Vanilla has signed a deal with Ideal World, the multichannel home shopping channel and retailer. The move means that the London based company… View Article

FASHION RETAIL NEWS UK

Blue Vanilla to debut on Ideal World

Womenswear brand Blue Vanilla has signed a deal with Ideal World, the multichannel home shopping channel and retailer.

The move means that the London based company will sell items from its spring/summer collection across Ideal World’s TV, social and web platforms with prices ranging from £16 to £40.  This will be the first time that Blue Vanilla has appeared on a TV home shopping channel and the partnership will include a prime spot on Ideal World’s popular Friday Fashion show where both the models and presenters will be wearing the collection.

Daniel Baker, head of ecommerce at Blue Vanilla, said: “We’re thrilled to be partnering with Ideal World to offer our unique fashion at high quality and affordable prices. Our mission is simple: “Never get bored of new”, so you can find numerous styles along with new arrivals every day.”

The partnership will help drive Ideal World’s growth plans as it looks to boost its number of big brand partnerships, broaden its product offering and grow its customer base.

Kay Johnson, senior fashion buyer at Ideal World, added: “We are really excited to be able to announce that we are partnering with fashion brand Blue Vanilla. They are a great brand fit and will be offering lots of stylish and on trend women’s fashion with new lines added every week for our customers.” –

Based in Peterborough, Ideal World TV currently broadcasts on Sky, Freeview, Freesat, Virgin and late-night ITV as well as several web platforms and its own websites.

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