ProCook reports strong peak trading performance
Kitchenware brand ProCook has reported strong festive trading with revenue up 11.2% to £25.6 million and like-for-like sales up 3.4% in its third quarter.
In the 12 weeks to 5 January retail revenue climbed by 12.4% while online revenue rose by 9.2% driven by increased traffic and conversion, and the retailer’s relaunched Amazon UK marketplace.
ProCook opened five new stores in the period to take the year-to-date total to nine, although two smaller format garden centre stores were closed.
Lee Tappenden, chief executive of ProCook, said: “We have delivered a strong trading performance in the important peak period, continuing to outperform the market, whilst providing excellent-rated service to our growing customer base.
“Performance was particularly strong in the later part of the quarter as a result of the actions we took to elevate our Black Friday and Christmas campaigns this year, supported by improved promotional and seasonal product ranges, and stronger inventory levels.”
“This performance was in line with our expectations for the full year which, notwithstanding ongoing consumer uncertainty, reflects the typical benefit from second-half weighting of revenue and profitability, combined with our retail network expansion, margin improvements and ongoing cost discipline.”
