Portmeirion Group appoints Louise Cruttenden as non-executive director
Portmeirion Group has appointed Louise Cruttenden as a non-executive director with immediate effect.
She has also been appointed to the homeware group’s remuneration, audit and nomination committees.
Subscribe to TRBCruttenden has held senior marketing and innovation roles across FTSE 100 and high growth companies. She is currently chief marketing officer of British no and low alcohol fermented drinks brand The REAL Co.
She was previously European innovation director at global premium spirits company Diageo, marketing director at nutritional meal replacement brand Huel, and a board member and director at Danish luxury confectionery brand Lakrids by Bülow.
Portmeirion said her track record of advising consumer brands through transformation and international growth would add to the group’s knowledge of customers, channels, brand and global markets.
The group has also announced that Angela Luger will step down as a non-executive director at the end of the year, after more than seven years in the role, as the group moves into its next phase of development.
From 1 January 2027, Jeremy Wilson will become senior independent director, and Cruttenden will become chair of the remuneration committee.
Cruttenden said: “I’m delighted to be joining the board of Portmeirion at such an exciting time for the group.
“The company has a collection of brands rich in heritage, a clear growth strategy and a strong leadership team to drive execution. I am looking forward to playing my part as the group continues to make progress.”
Peter Tracey, non-executive chairman at Portmeirion, said: “I am pleased to welcome Louise to the board at this important stage in our transformation journey, and shortly before we rename to Spode Group PLC.
“Louise’s experience and track record in consumer brands, marketing and ecommerce aligns to our needs and future direction.”
In September, Portmeirion announced that it had appointed Adrian Wilding as interim chief financial officer following the news that Jonathan Hill was stepping down on 25 September for health reasons.



