Mamas & Papas appoints new CFO and brand and marketing director
Mamas & Papas has bolstered its leadership team with the appointment of Helen Monks as group brand and marketing director and Jessica Hodgson as chief financial officer.
Monks has joined the nursery and parenting brand from Regatta Group, where she was brand and marketing director and led marketing activity for the Regatta, Dare 2b and Regatta Professional brands.
Subscribe to TRBMonks said: “Mamas & Papas is a brand people have a real connection with, and I loved the idea of being part of what comes next.
“I’m looking forward to getting to know the team and helping the brand feel even more relevant to today’s parents. As a mum myself, it’s a world I care about personally too.”
Meanwhile, Hodgson was previously retail finance and group data director at Pets at Home and held senior finance, transformation and commercial leadership roles at Amazon, Morrisons and Asda. Before that, she spent ten years at KPMG working in corporate and project finance.
Sarah Ashby, Mamas & Papas chief operating officer, said: “We’re delighted to welcome Helen and Jessica to Mamas & Papas at such an exciting point in our journey.
“Both bring exceptional experience, strong leadership and fresh thinking that will strengthen our team as we accelerate our growth ambitions in the UK and internationally.
“With an exciting 2027 and beyond ahead, their appointments add further strength and capability as we build the next chapter of Mamas & Papas and realise the significant opportunity ahead of us.”



