Lululemon appoints Ben Hallam and Emily Sunderland to leadership team
Lululemon has appointed Ben Hallam as chief brand officer and Emily Sunderland as chief strategy officer, as it continues to strengthen its leadership team under a new structure announced in October.
Hallam joined the activewear brand on 9 November and reports to chief executive Heidi O’Neill. He most recently served as senior vice president of marketing at Four Seasons Hotels and Resorts.
Subscribe to TRBSunderland will start on 23 November, reporting to chief financial officer Meghan Frank. She will join Lululemon from Boston Consulting Group.
Hallam has 20 years of global brand and marketing experience across luxury hospitality, consumer technology and global consumer brands. At Four Seasons, he helped evolve the brand’s global positioning, elevate guest experiences and drive record brand engagement and commercial growth.
In his new role, he will lead Lululemon’s global brand marketing, brand creative, store experience and community, including sports marketing, partnerships and social impact. This will include working closely with product, commercial and regional leaders to create a more distinctive and consistent brand expression across every guest experience.
O’Neill said: “Ben brings an exceptional combination of creative vision, commercial discipline, and experience transforming iconic, premium brands at scale.
“He has led brand, marketing, and creative teams across markets, and has a deep understanding of culture and how to connect with consumers globally.
“His proven ability to translate brand strategy into distinctive and compelling guest experiences will be critical as we strengthen how our brand comes to life across every touchpoint. Ben will play a central role in building a stronger and more competitive Lululemon.”
Meanwhile, Sunderland was previously managing director and partner at Boston Consulting Group, where she advised global consumer businesses on enterprise growth strategy and transformation. Due to her expertise across activewear, apparel and specialty retail, she will help Lululemon in developing its long-term strategy, including identifying future growth opportunities.
The hirings follow the recent appointments of Maggie Gauger as president and chief product officer and Joseph Godsey as chief operating officer.
Lululemon said the four new leaders will help shape its next chapter, with a focus on innovative, high quality product, a distinctive brand and guest experience, and greater operational excellence.
The brand is currently looking to appoint a chief technology officer and chief communications officer with searches now underway.
