Matalan appoints Sarah Welsh as chief product, brand and commercial officer
Matalan has appointed Sarah Welsh to the new role of chief product, brand and commercial officer.
With nearly 30 years’ experience in the retail sector, she has been working for the last five years as retail chief executive at N Brown Group where she was credited with transforming the group’s traditional catalogue offer to a more digital footing.
Prior to that, she was managing director of Oasis Fashion and held senior buying roles at Miss Selfridge and River Island.
In her new position, Welsh will be responsible for putting customers at the heart of Matalan’s proposition as it looks to grow market its share and appeal to a broader audience.
Never Miss a Retail Update!Karl-Heinz Holland, Matalan’s executive chair, said: “Sarah has deep experience in driving transformation within retail businesses, and we are delighted to welcome her to Matalan.
“Her passion for the customer proposition coupled with her sharp commercial insight and extensive leadership experience makes her a great fit for our senior team.”
Welsh added: “Matalan is a much-loved brand that puts customers firmly at the heart of the offer.
“The business has strong foundations and a fantastic team, and I look forward to driving Matalan’s transformation forward as we seek to deliver sustainable, profitable growth.”
