Marks & Spencer rolls out Sparks loyalty programme internationally
Marks & Spencer is rolling out its Sparks loyalty scheme to international markets as it looks to attract more customers around the world.
The programme is being launched in India and in 25 online markets including Australia, France and the US.
Shoppers in India, for example, will be able to use their Sparks cards for personalised offers and rewards in 94 stores, as well as on the M&S app in the country.
Katie Bickerstaff, co-chief executive of Marks & Spencer, said: “Over the past 18 months, we’ve got on with the job of building and expanding the global reach of M&S. But to become a truly global brand, we need to make shopping at M&S rewarding no matter where you shop.”
She added: “The reset of Sparks in the UK in 2020 delivered a step change, and we’re now taking those lessons into international markets, so that we can better understand and serve our global customer base.”
Since the relaunch, Sparks has roughly doubled its number of users to 16 million.
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