M&S expands Sparks loyalty scheme to cafés with coffee rewards
Marks & Spencer is to roll out its Sparks coffee rewards programme across the UK following a successful trial in its cafés in Scotland and Wales.
The move will enable customers to be rewarded for purchasing hot drinks at M&S Cafés, with every seventh drink being completely free.
The scheme is available exclusively through Sparks on the M&S app and customers will be able to track their hot drinks purchases within the the app and enjoy a free reward after every six drinks.
M&S sells over 36 million hot drinks a year from its estate of 339 cafés across the country.
M&S first trialled Sparks Coffee Rewards back in August with a select group of M&S Café customers, before extending the trial to all stores in Scotland and Wales in January.
Danielle Papagapiou, head of loyalty at M&S, said: “Sparks is our way of saying thank you to our customers for shopping with M&S across every part of our offer, and now for the first time that includes the millions of customers who visit our 339 cafés every year.
“Hosted in the Sparks hub on the M&S App alongside every other reward and offer you receive for shopping with M&S, collecting the stamps is quick, simple and digital first so that it can easily become part of our customers’ routines.”
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