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Asda rolls out long awaited loyalty programme

Asda has announced it is rolling out access to its loyalty programme, Asda Rewards, to all 633 stores across the UK, as well as online through… View Article

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Asda rolls out long awaited loyalty programme

Asda has announced it is rolling out access to its loyalty programme, Asda Rewards, to all 633 stores across the UK, as well as online through asda.com for delivery and its Click and Collect service.

Asda Rewards, which has been in customer trials in different regions since October 2021, has already seen over 1 million customers sign up to the app-based loyalty programme.

Customers using Asda Rewards earn pounds, not points, building up a Cashpot to spend in Asda store or online, simply by doing their usual grocery shop. So far, Asda Rewards users have built up over £4m in their Cashpots.

Shoppers can earn Asda Rewards every time they shop by scanning their app when they check out.

Customers will see their Cashpot build up in the Asda Rewards app as they shop. They can redeem their cash whenever they choose by creating a voucher in the app with the money they have saved which they can use for money off their next shop.

Mark Baxter, Senior Director for Loyalty at Asda, said: “We’re incredibly excited to be able to give all our customers access to Asda Rewards across the UK so they can start to earn Rewards & build their Cashpot. We know that times are tough for families right now, so it’s great to be able to reward them for simply shopping with us.”

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