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Marks & Spencer rolls out Jaeger brand to further stores

Marks & Spencer has announced that it is to open outlets for Jaeger in an additional 20 stores across the UK. Customers will be able to… View Article

FASHION RETAIL NEWS UK

Marks & Spencer rolls out Jaeger brand to further stores

Marks & Spencer has announced that it is to open outlets for Jaeger in an additional 20 stores across the UK.

Customers will be able to shop the upmarket fashion brand in a further nine shops this autumn and 11 in early 2024. This will take the total number of Jaeger outlets in M&S stores to 46 and means the brand will be returning to locations such as Guildford and Exeter, where it formerly had a strong presence.

The move follows a successful trial last year where selected M&S stores introduced a dedicated space for Jaeger.

Suzi Avens, head of Jaeger, said: “This year we’ve worked hard to reposition Jaeger as a stylish and elevated independent brand that is proud of its heritage but set up for future success.

“Our expansion into a further 20 M&S stores across the UK, is the latest exciting step on the journey for Jaeger as part of the M&S family, demonstrating the continued confidence in the brand.”

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