Mamas & Papas to open new concept store at Trafford Centre
Mamas & Papas is to open a new concept flagship store at Trafford Centre as it relocates within the scheme.
The nursery brand has moved to a purpose-designed unit on the centre’s Regent Crescent.
Due to launch on 30 May, the shop will showcase “the very best” of the Mamas & Papas range, including travel systems, nursery furniture, clothing, toys and essentials. It will also offer personalised services such as Buying for Baby appointments and Car Seat Consultations.
In addition, the space will be used for exclusive in-store events starting with a live Q&A featuring the brand’s new resident baby sleep experts, Calm & Bright.
Marcus Appleton, global retail director at Mamas & Papas, said: “Our Trafford Centre store has always been one of our most valued retail locations, and we’re incredibly excited to relaunch it as our concept flagship store with plans to roll out similar stores across our UK and International partners.
“Every detail of the new space has been thoughtfully designed to reflect how today’s parents want to shop, plus our knowledgeable in-store team is on-hand to offer support and advice, making it easier for customers to explore, compare, and find what’s right for their growing family.”
Kate Pearson, director of asset management at Pradera Lateral – Trafford Centre’s asset managers, said: “We’re delighted to be relocating Mamas & Papas to Regent Crescent, featuring our best of British high street brands.
“Having had a presence at the Trafford Centre for over 15 years, we’re thrilled that the new store will be the brand’s UK concept flagship space.”
