The Entertainer opens new store at Trafford Centre
Toy retailer The Entertainer has officially opened its new store at Trafford Centre, following seven new openings across the UK in the last 12 months.
The shop offers more than 3,000 toys, games and collectibles from global manufacturers, alongside current toy trends, seasonal ranges and regular new product launches.
Subscribe to TRBThe store will also offer year-round collectible launches, as well as The Entertainer’s own-label ranges.
Andrew Murphy, group chief executive of The Entertainer, said: “Announcing that, we’ve joined the brilliant line-up of top-flight retailers at Trafford Centre is the undoubted highlight of an already exciting year of store openings for us. The toy category is underrepresented in the centre, with customer research showing high demand for our offer.
“We’ve been patiently waiting for almost a decade for the right space to become available, so we’re particularly excited to share this news.
“With over 3000 different toys, games and collectibles we’ll bring an entirely new level of choice and quality to this iconic shopping location, giving the tens of thousands of families who love shopping there the exciting range of gifts and treats they deserve.”
Trafford Centre said the store will complement its existing retail line-up by adding a specialist, full-range toy offering.
Kate Pearson, portfolio leasing director at Pradera, said: “The continued growth of the toy and children’s category reflects strong customer demand, making The Entertainer an important addition to our already exceptional retail offer.
“As Trafford Centre continues to evolve, the introduction of category-leading brands like The Entertainer will play an important role in enhancing the retail mix and ensuring the centre continues to deliver a compelling experience for visitors.”
