JD unveils biggest store globally at Trafford Centre
JD Sports is preparing to open it biggest JD store in the world at Manchester’s Trafford Centre on Saturday 7 June.
The sportswear retailer has expanded its existing shop at the scheme by tripling its retail space to 41,000 square feet. After a comprehensive transformation, the store also has JD’s biggest ever store front at 92 metres.
Inside the store, shoppers will discover the latest drops from global sportswear giants, along with exclusive brand takeovers from Nike, Adidas, PUMA, On Running, and JD brand exclusives from Unlike Humans and more.
Subscribe to TRBRégis Schultz, chief executive officer of JD Sports Fashion, said: “The opening of our largest store in the world at the Trafford Centre is a proud and landmark moment for JD.
“We see the world through the mindset of our customer, know what they want and set the trends for them. This opening showcases JD’s relentless drive to bring our global customers exceptional retail experiences and differentiated product, backed by our strong brand partnerships.
“At the same time, it’s a celebration of our roots – Manchester has been close to the heart of JD’s journey since we opened our first store in Bury in 1981.
“As we continue to expand our footprint across the world, the Trafford Centre store represents the future of JD: bold, forward-thinking, and deeply connected to the communities we serve.”
The store will be officially opened by eight-time Olympic gold medallist and world record holder, Usain Bolt, alongside Beta Squad. During the opening event, shoppers will have the chance to showcase their running skills by trying their hand at beating Bolt’s record time on the Puma Nitro 100 metre sprint challenge.
Marcus Briggs, managing director at Pradera Lateral, Trafford Centre’s asset management firm, said: “The anticipation and excitement has been building for this opening of JD’s Trafford Centre flagship store.
“The respective property, marketing and design teams have worked extremely hard to deliver a store of global significance for our Trafford Centre visitors and we are all delighted with the outcome. We really value our longstanding partnership with JD.”
