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Boux Avenue to open flagship store at Trafford Centre

Lingerie brand Boux Avenue is opening a new flagship store at Manchester Trafford Centre this month. Spanning 175 square metres, the shop will be situated on…

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Boux Avenue to open flagship store at Trafford Centre

5 November, 2025 | by Angela Beevers

Lingerie brand Boux Avenue is opening a new flagship store at Manchester Trafford Centre this month.

Spanning 175 square metres, the shop will be situated on the ground floor of the centre, next to Space NK and New Balance.

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Boux Avenue said the new store will feature a clean, contemporary design with luxurious fitting rooms equipped with concierge buttons and bespoke lighting.

To celebrate the opening on 12 November, the first 50 shoppers to spend £10 or more will receive a goodie bag worth £30.

Customers will also be able to take advantage of an in-store personalisation station until 15 November.

The opening follows Boux Avenue taking a new unit in Manchester Arndale back in August in a move that marked its return to the city centre.

Angela Beevers Director of Content & Events Strategy

Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events

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