Lululemon to open first Birmingham store
Lululemon is to make its Midlands debut with the opening of a new store at Birmingham’s Bullring.
The 5,700 square foot space will showcase the fitness brand’s latest range of activewear products for yoga, running, training, tennis, golf, and other activities across womenswear, menswear and accessories.
Subscribe to TRBAs part of its expansion into Birmingham, Lululemon will focus on building a strong local community through a grassroots approach, including run clubs and group exercise sessions.
Paul O’Brien, director of leasing and commercialisation at Hammerson, said : “We are committed to bringing the most exciting and dynamic brands to Bullring to deliver what our customers want.
“Bringing Lululemon to the Midlands for the first time is a testament to the appeal of Bullring, a best-in-class destination with an exceptional line-up of big-name retailers.”
