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Event: How AI is reshaping the path to purchase

AI is quickly becoming the new shop window. If your product information isn’t rich, accurate, and easy for AI platforms to understand, customers could be directed…

GENERAL MERCHANDISE

Event: How AI is reshaping the path to purchase

AI is quickly becoming the new shop window. If your product information isn’t rich, accurate, and easy for AI platforms to understand, customers could be directed to a competitor before they ever reach your website.

And the customer journey is evolving, from agentic search and AI-driven product discovery through to checkout, and retailers need to stay ahead of changing expectations.

Join TRB for a lunch event at The Delaunay, from 12.30pm to 2pm on 15 October in London’s Covent Garden, where marketing, digital, payments and ecommerce leaders will explore how brands can stay visible and relevant as AI changes the way customers discover products.

To reserve places while they last, email [email protected] 

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