Waitrose named official launch partner for Amol Rajan’s new media platform
Waitrose has become an official launch partner for The Amol Rajan Connection, a new media platform focused on people, ideas, and future opportunities, launched under TV presenter Amol Rajan’s production company.
At its core is the @AmolRajanConnection YouTube channel, featuring daily explainers and a twice-weekly interview show.
Subscribe to TRBThe Waitrose partnership will be rolled out across multiple digital channels, including LinkedIn, TikTok, Threads, Instagram, and YouTube Shorts.
Nathan Ansell, Waitrose chief customer officer, said: “We are proud to be a launch partner for The Amol Rajan Connection. It allows us to connect with audiences through meaningful, thought-provoking conversation about the big ideas shaping our future.
“We’re delighted to support Amol’s new venture, spotlighting crucial stories around sustainability, quality, and British farming. With an exceptional lineup of upcoming guests, we know our customers will be just as inspired as we are.”
The new platform is expected to spotlight a number of topics including sustainability, quality, and British farming.
Rajan said: “For years, Waitrose has been my go-to for the best quality food, and I’ve long admired their founding mission and employee-owned model, where workers are Partners. They are a partnership in every sense, and I’m thrilled that Waitrose is joining us as a launch partner for The Amol Rajan Connection.
“Their commitment to quality, doing the right thing, and supporting our food system aligns completely with my values, and I’m excited for what we’ll achieve together.”
