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Angel Central welcomes Know the Origin

Sustainability-focused department store Know the Origin has opened a pop-up and first zero-waste store at London’s Angel Central. Selling a range of over 200 ethical brands,… View Article

GENERAL MERCHANDISE

Angel Central welcomes Know the Origin

Sustainability-focused department store Know the Origin has opened a pop-up and first zero-waste store at London’s Angel Central.

Selling a range of over 200 ethical brands, the 2,831 square foot shop is situated at 11 Parkfield Street. It also hosts fortnightly events on sustainability issues and workshops on zero-waste living.

Charlotte Instone, founder of Know the Origin, said: “I set up Know the Origin to create a platform for those amazing brands that champion the full product journey, so customers can connect with where each product has come from. We have been able to educate the public and spread our vision across the UK through our series of pop-up stores, and Angel Central’s prominent location and high levels of footfall is the perfect space to continue our mission.”

The opening follows the recent completion of Angel Central’s £16 million refurbishment.

Ciara Daffy, asset manager at CBRE Global Investors, said: “Enhancing sustainability in retail is now one of the most talked about objectives in the industry, and Know the Origin is one of those retailers at the forefront when it comes to changing the way we consume our goods. Know the Origin is a thought-provoking concept, which makes sustainable retail highly accessible to the public, and its educational and collaborative approach makes for a great addition to Angel Central.”

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