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Amazon reports biggest prime day in history

Amazon shoppers bought more than 300 million items during this year’s Prime Day sale, up from roughly 250 million in 2021, making it the biggest Prime… View Article

GENERAL MERCHANDISE

Amazon reports biggest prime day in history

Amazon shoppers bought more than 300 million items during this year’s Prime Day sale, up from roughly 250 million in 2021, making it the biggest Prime Day event in Amazon’s history, the company announced Thursday.

The company, which didn’t disclose total sales from the two-day event, said Prime members worldwide purchased more than 100,000 items per minute during the discount bonanza. The top-selling categories in the U.S. were consumer electronics, home goods and Amazon-branded devices.

Amazon also announced that prime members worldwide purchased over 100,000 items per minute during this year’s Prime Day event, with the Fire TV Stick with Alexa Voice Remote named the most popular item purchased in the UK.

This year, during Prime Day, Amazon also doubled donations on all eligible purchases in the UK, making it one of the biggest days for UK charities on AmazonSmile. AmazonSmile is the company’s charity initiative, which allows customers to support their chosen UK charity while shopping. Eligible purchases made with AmazonSmile generate 0.5% to a customer’s chosen charity.

John Boumphrey, Country Manager at Amazon UK, said: “UK Prime members participated in Prime Day at record levels, saving on everything from everyday basic to devices seasonal purchases for the summer. Prime Day delivered something for everyone – great savings for Prime customers, critical sales for the 65,000 UK small businesses that sell on Amazon, and increasing donations for more than 45,000 UK charities that customers can choose to support through AmazonSmile.”

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