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Amazon raises Prime charge for first time in eight years

Amazon is raising the price of its Prime subscription across Europe in September by up to 43 percent a year.   In an email to customers… View Article

GENERAL MERCHANDISE

Amazon raises Prime charge for first time in eight years

Amazon is raising the price of its Prime subscription across Europe in September by up to 43 percent a year.  

In an email to customers overnight, Amazon revealed its annual Prime cost will jump 20 percent in the UK from £79 to £95 from September 15th. In France the price hike is even more acute, moving from €49 per year to €69.90 — a 43 percent increase. 

Amazon Prime typically includes fast shipping, access to sales, and free movie / TV streaming in most markets. 

This is also the first Amazon Prime increase in the UK, Amazon’s third-biggest market behind the US, since 2014. Amazon is hugely popular in the UK, and market research firm Kantar says more than 50 percent of households have an Amazon Prime subscription. 

Reuters reports that Amazon blames the price increases on “increased inflation and operating costs.” The price change announcement comes just days before Amazon is set to post its Q2 earnings results. Amazon posted its first quarterly loss in seven years last quarter, with the company blaming part of the loss on the rising costs of fuel, transportation, and warehouse storage. 

 

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