Waitrose to launch new premium frozen food range
Waitrose & Partners is launching a new premium frozen meal range due to an increase in the popularity of frozen ready meals.
After finding that searches for ‘Frozen Ready Meals’ on Waitrose.com are up by 500% compared to last year, the retailer will be introducing a 24-strong luxury range to its freezers that will include dishes ranging from classic pies to quick and easy ramen noodles, with some using innovative cooking techniques such as sous vide and en papillote.
Some of the products on offer will include British ray wings served with lemon butter and capers, Italian inspired slow cooked pork belly served with garlic, herbs and citrus zest, Keralan cod, squid and king prawn curry, and king prawn and miso ramen.
James Bennington, product developer at Waitrose & Partners, said: “In developing this range we wanted to make sure our customers were getting top quality ingredients and a range of flavours, textures and cooking techniques. We believe there is something for everyone in this range and by using our innovative freezing techniques it means we can offer extremely fresh produce, ready to cook straight to our customers.”
The new range will be in shops and online from the end of May.
