Poundland brings chilled and frozen food to more stores
Poundland will be introducing its chilled and frozen food offering to 30 more stores in the run-up to summer as part of a rollout of new store openings, re-sites and revamps.
The latest phase of the rollout began in January with a string of new shops and relocations ranging from the north east to the south of England.
Most of the new stores will have dedicated PEP&CO sections offering clothing and homewares and the revamps will allow stores that already have PEP&CO sections to offer wider ranges. The rollout will also bring chilled and frozen to more customers in England and north Wales and, for the first time, in Northern Ireland.
Poundland has seen strong growth in frozen food sales this year. The latest move means the retailer will have 300 stores selling frozen items and puts it well on track to reach 350 by autumn and as many as 500 in 2023.
Austin Cooke, retail and transformation director, said: “The focus so far this year has been on our new stores, including our fantastic Nottingham Riverside and Teesside Park stores, and now we’re ready to resume the roll out of our Diamond programme across dozens more stores. That means fresh-looking shops, with exciting new product ranges including chilled and frozen, more PEP&CO clothing departments, and some surprises too.”
Poundland has been able to accelerate its chilled and frozen food programme following its acquisition of Fultons Foods in 2020. It has also expanded Fultons’ distribution centre in Barnsley and its own facility in Harlow in Essex.
Cooke added: “We know how important chilled and frozen food is to our customers as they seek to manage their spending and make sure everything they buy, gets eaten with as little wastage as possible. Our roll out brings even more of the ranges our customers love at amazing prices, to new locations across the country. We know better than anyone, that good value is more important to them than ever.”
