Myprotein launches first frozen meal-prep range exclusively at Iceland
Sports nutrition brand Myprotein has teamed up with Iceland to launch its first frozen meal-prep range.
Stocked online and in more than 1,000 Iceland stores, the offering comprises 15 low-calorie, high-protein frozen meals and snacks, with prices starting from £4.00.
The move follows a deal announced in September in which THG-owned Myprotein signed a five-year licensing agreement with Iceland.
A spokesperson from Iceland Foods said: “We’re constantly striving to bring our customers the best and we’re delighted to partner with Myprotein to offer delicious, nutritious and affordable healthy meal options for all our customers as we head into the new year. Like Myprotein products, Iceland deliver best quality protein for any occasion.”
A spokesperson from THG Nutrition, added: “We are delighted to reveal our new frozen range in collaboration with Iceland, helping drive our range expansion for Myprotein customers while providing Iceland’s customers with access to the highest quality, curated nutritional frozen food.”
